If you’ve attended any of our Fast Tracks client webinars, you’ve met Cheetah product marketer Tori Taylor.
Her on-camera presence might seem effortless, but it’s the result of years of hard work, a passion for helping people, and a little Disney magic.
Tori has been with Cheetah since 2022, coming to us from a cyber security solutions provider and a mortgage company before that. Her career includes experience in digital marketing, social media marketing, organizing corporate events, sales, and even broadcasting.
She holds a degree in communications studies from St. Mary’s College in South Bend, Ind., and lives in Austin, Texas, with her husband and two (absolutely adorable) sons, ages 2 and 4.
How did you end up in marketing?
Tori: Growing up, I loved the arts. I did competitive dance in grade school. In high school, I cheered and sang in choir and performed in the theater program. It wasn’t a natural fit for me. I was a shy and quiet kid. Performing was out of my comfort zone at first. But I loved that I could express myself.
So that’s how I got interested in broadcasting and production in college and then in communications and finally in marketing. In college I took impactful classes on buyer behavior and psychology. And the human side of business really intrigued me.
All those experiences helped me to be more comfortable as a marketer.
Tell me about your experience working for Disney?
Tori: In college, rather than study abroad, I chose to do an internship at Disney World for a semester, working in fast food. Then, after college, I got a sales assistant job with the Disney Vacation Club.
Disney was a dream job, because, growing up, my family went to Disney World almost every year, beginning when I was about 7 or 8 years old. We just had so many memories there, and I knew that I wanted to work there.
They make magic happen for other people, and I wanted to be part of that, too.
Do any of those Disney skills carry forward to Cheetah?
Tori: Disney is committed to an incredibly high level of customer service. Courtesy is one of their four foundational values. The others are safety, efficiency, and show. Even if you are flipping burgers, like I was in the beginning, you are expected to go above and beyond for the customer.
When a kid dropped an ice cream cone at the restaurant, you got them a new one. No charge. No questions asked. If someone’s experience is bad, you make it good. You put a smile on their face. You make magical moments.
Disney is also incredibly innovative. When you are running a park that big, you have to find new ways to be efficient, and that plays exactly into the value that Cheetah brings to our clients.
What does a product marketer do?
Tori: Our product team will create a product, and product marketers are the ones who bring it to the public. We determine where the market is for that product, what shelf to put it on, figuratively speaking. Then we determine what messaging will resonate with people who need the product and we develop campaigns to identify and communicate to those people.
Being a product marketer is always a challenge, and I love it.
What do you like about working for Cheetah
Tori:
The company is always trying to anticipate what its clients need before they even need it. The client is at the heart of our company, and the technology shows that we care.
I also love being part of the momentum. To see Cheetah grow so much and to be a part of that is just really cool.
What do you like to do away from work?
Tori: As you know I have two boys. So, a lot of free time looks like playing, coloring, being outside, finding new playgrounds, and just hanging out as a family. I also like to bake, and I try to do it in a way that’s healthy. That way I can eat more of it, because I just love food.
