How Culture Changes Your company with Keynote Speaker Daren Martin

Having the right company culture isn’t just a nice-to-have—it’s a game-changer. In fact, research shows that companies with a strong culture can see a 756% increase in net profitability over a decade. That’s the power of culture done right.

We recently sat down with Dr. Daren Martin, one of the keynote speakers at this year’s Hunt Client Conference, to get a sneak peek into his upcoming session this November. Known as the “Culture Architect,” Daren has spent over 20 years transforming businesses—ranging from Fortune 500 companies to small startups—by helping them build better leaders and an epic culture.

Daren’s experience led to his best-selling book, A Company of Owners, where he outlines strategies for creating a workplace where employees think and act like owners—driving engagement, innovation, and profitability.

“Work has been broken for a long time—even before the pandemic,” Daren told us. “My goal is to evolutionize how we work and ignite passion in the workplace by helping leaders create cultures that focus on engagement.”

He also shared insights from Lou Gerstner, the former CEO of IBM, who once said, “I knew culture was an important part of the game along with strategy. Halfway through, I realized I was wrong. It IS the game. If you don’t change the culture, you don’t change the company.”

Daren Martin at the Hunt

At the Hunt, Daren will share the critical role culture plays in business success. In his keynote address, he’ll explore the concept of building a “company of owners,” share his experiences working with executive teams, and present actionable strategies for cultivating a culture that drives results.

Plus, in his breakout session, Daren will present the “Four Cs” of crafting a strong culture, giving attendees practical tools to implement in their own organizations.

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